Official Rules

NO PURCHASE OR ONLINE SUBSCRIPTION NECESSARY. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. Sweepstakes begins at 12:01 AM Eastern Daylight Savings Time ("EDT") on July 21, 2011 and ends at 11:59:59 PM EDT on September 29, 2011 ("Sweepstakes Period"). Entrants may enter during one (1) of ten (10) Weekly Entry Periods during the Sweepstakes Period.

HOW TO ENTER: Go to www.upromisetodream.com or www.facebook.com/upromisedreamwall and complete and submit the Online Entry Form as directed. To complete the Online Entry Form, Entrants will be required to submit their name, city, state and email address and a story in 500 words (or 700 characters) or less that describes a dream for your child's future (hereinafter, "Entry"). Limit one (1) Entry per person or email address. Entrants must provide a valid email address.

Entry may not have won a previous award, may not have been published previously, must not be obscene or indecent (as determined by Sponsor in its sole discretion) and the use of the Entry by Sponsor as outlined herein must not infringe upon any right of any third party including, without limitation, any Third Party Intellectual Property rights of any third party. Entries that include profanity, inappropriate or explicit language or demonstrate any, drug or alcoholic beverage use, any unsafe behavior or any other representations deemed inappropriate by Sponsor will be disqualified.

By submitting an Entry, each Entrant: 1) irrevocably grants Sponsor the royalty-free right throughout the world to use, re-use, copy, publish, republish in whole or in part, edit, add to, modify, and rearrange the Entry in whatever media, including without limitation edit, rearrange, and/or copy the Entry for use in the promotion of Sponsor's products and services, without further permission, consideration or payment to the Entrant, except where prohibited; 2) warrants and represents that the Entry is 100% the original creation/work by the Entrant and that use of the Entry as described herein will not violate any law or infringe upon the rights, title, claim or interest of any third party; and 3) certify that the Entrant is the creator and sole copyright owner of the Entry.

All Entries become the property of Sponsor and none will be acknowledged or returned. Company names other than those owned by Sponsor and any other copyrighted materials (collectively, Third Party Intellectual Property") may not be included in any Entry submitted. Any Entry submitted with any Third Party Intellectual Property, may be disqualified if such use is deemed inappropriate, impermissible or illegal, as determined by Sponsor in its sole discretion. No photocopies or mechanically reproduced entries permitted. Sponsor is not responsible for any lost, late, delayed, illegible, incomplete, or misdirected transactions or entries. Incomplete, unreadable, inaccurate, unintelligible, or late entries or entries which otherwise do not comply with these Official Rules will be disqualified. Subject to all federal, state, and local laws and regulations. Use of automated entry or similar devices to participate or subvert the entry process is prohibited and all entries through such devices are void. Your Entry constitutes your consent to participate in this Sweepstakes and your consent for Sponsor and Technology Provider to obtain and deliver your name, address and other information to Promoter for the purpose of administering this Sweepstakes and for other uses by Sponsor as permitted by these Official Rules and by applicable law. Void outside the 50 United States and the District of Columbia and where prohibited. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.com. By submitting an entry, you understand that you are submitting your information to Upromise and not to Facebook.com.

ELIGIBILITY: Sweepstakes open only to legal residents of the fifty (50) United States and the District of Columbia who have reached the age of majority in the jurisdiction within which they reside at the time of entry. Employees, officers, directors and agents of Upromise, Inc., (hereinafter, "Sponsor"), Centra Marketing & Communications LLC (hereinafter, "Promoter"), Bazaar Voice (hereinafter, "Technology Provider") and each of their respective affiliates, subsidiaries, sales representatives, distributors, retailers, advertising/promotion agencies, and the immediate family members (spouses, parents, children, siblings and their spouses) or household members (collectively, "Related Entities") of each are not eligible to enter this Sweepstakes or win a prize. Internet related entrants must have Internet access as of the time of entry. In the event of a dispute as to the identity of a winner, the winner will be deemed to be the person in whose name the e-mail account associated with the provided e-mail address is opened, at the time of registration. If you are not a Upromise member, you may join for free at www.upromise.com

WEEKLY ENTRY PERIODS/SELECTION OF WEEKLY WINNERS: One (1) Winner will be selected in each Weekly Random Drawing from among all eligible entries received for a total of ten (10) Weekly Prize Winners. Each Weekly Random Drawing will be conducted on or about the date stated herein. Eligible entries not selected in previous Weekly Random Drawings will be eligible for subsequent Weekly Random Drawings. All Weekly Random Drawings will be conducted by Promoter, an independent organization whose decisions are final and binding. Odds of winning depend on the number of eligible entries received. Selected Weekly Winners will be notified by U.S. Mail and/or e-mail on or about five (5) business days from the Weekly Random Drawing dates stated herein. Limit one (1) Weekly Prize per household.

Weekly Entry
Period
Eligible entries received
between dates and times stated herein
Weekly Random
Drawing Date
on or about
#1 12:01 AM EDT on July 21, 2011 and 11:59 PM EDT on July 27, 2011 August 1, 2011
#2 12:01 AM EDT on July 28, 2011 and 11:59 PM EDT on August 3, 2011 August 8, 2011
#3 12:01 AM EDT on August 4, 2011 and 11:59 PM EDT August 10, 2011 August 15, 2011
#4 12:01 AM EDT on August 11, 2011 and 11:59 PM EDT August 17, 2011 August 22, 2011
#5 12:01 AM EDT on August 18, 2011 and 11:59 PM EDT on August 24, 2011 August 29, 2011
#6 12:01 AM EDT on August 25, 2011 and 11:59 PM EDT on August 31, 2011 September 6, 2011
#7 12:01 AM EDT on September 1, 2011, and 11:59 PM EDT on September 7, 2011 September 12, 2011
#8 12:01 AM EDT on September 8, 2011 and 11:59 PM EDT on September 14, 2011 September 19, 2011
#9 12:01 AM EDT on September 15, 2011 and 11:59 PM EDT September 21, 2011 September 26, 2011
#10 12:01 AM EDT on September 22, 2011 and 11:59 PM EDT on September 29, 2011 October 3, 2011

ONLINE VOTING/SELECTION OF GRAND PRIZE WINNER: Between 12:01 AM EDT on July 21, 2011 and 11:59:59 PM EDT on September 29, 2011, Upromise members can vote for their favorite Entry by clicking on the "Like" icon posted under each Entry. Limit one (1) Vote per Entry per Entrant. Multiple votes for the same Entry by the same Entrant, as determined in the sole discretion of Promoter, will be disqualified. Weekly Prize Winners are eligible for the Grand Prize. The Grand Prize Winner will be determined based on the Entry that received the most votes during the Sweepstakes Period. In the event of a tie, the Grand Prize Winning Entry will be selected in a Random Drawing from among all tied Entries.

PRIZES AND THEIR APPROXIMATE RETAIL VALUE ("ARV"): ONE (1) ) GRAND PRIZE: Grand Prize consists of ONE (1) GRAND PRIZE often thousand dollars ($10,000) which, at the Grand Prize Winner's choice, will be issued to the Grand Prize Winner either as a check or a contribution deposited into Grand Prize Winner's Upromise account. ARV: $10,000; and TEN (10) WEEKLY PRIZES: Each Weekly Prize consists of one thousand dollars ($1,000), which at each Weekly Winner's choice, will be issued to the Weekly Prize Winner either as a check or a contribution deposited into the Weekly Winner's Upromise account. ARV: $1,000 each Weekly Prize, for a total of $10,000 for all Weekly Prizes. TOTAL ARV OF ALL PRIZES: $20,000. Each Prize is subject to all terms and conditions of the Sweepstakes and all applicable federal and state laws. If a winner chooses to have his/her prize deposited into his/her Upromise account, the prize deposit may take up to ninety (90) days. A Grand Prize or Weekly Prize may be withdrawn from winner's Upromise account in accordance with Upromise's standard procedures and requirements, which may take up to sixty (60) days after the funds have posted to the winner's Upromise account. All prizes are non-transferable. No substitutions or cash redemptions, except, by Sponsor in its sole discretion, in which case a prize of equal or greater retail value will be awarded. All Potential Prize Winners will be required to execute and return an Affidavit of Eligibility and Liability and Publicity Release within fourteen (14) days of notification attempt or the prize may be forfeited and an alternate winner may be selected. In the event that a minor (under applicable state law) wins a prize, it will be awarded in the name of a parent or legal guardian who must sign and return all required documentation. Sponsor reserves the right to award a prize to the parent or legal guardian of a winner who is a minor under applicable state law as determined in Sponsor's sole discretion. Each Prize Winner will be required to supply Promoter with his/her social security number for tax purposes. All Prize Winners will be solely responsible for all applicable federal, state and local taxes on prizes. Sponsor is solely responsible for providing all prizes to winners. In the event the Grand Prize Affidavit and Publicity Release is returned to the Sponsor as undeliverable or the Grand Prize Winner is determined to be ineligible in accordance with these Official Rules, the Grand Prize will be forfeited and awarded to the Entry that received the second highest number of votes during the Sweepstakes Period. In the event a Weekly Prize Affidavit and Publicity Release is returned to the Sponsor as undeliverable or potential Weekly Prize Winner is determined to be ineligible in accordance with these Official Rules, that Weekly Prize will be forfeited and awarded to an alternate potential weekly prize winner in a Weekly Random Drawing from among all remaining eligible entries received. Each Potential Prize Winner will not be deemed a Prize Winner until his/her submission of notification materials is verified. All prizes will be awarded provided they are properly claimed. In the event more winner notifications are issued, or more winning prize claims are received than the number of prizes set forth in these Official Rules due to computer, printing, human or other error or problem, a random drawing will take place from among all eligible entries for the prize at issue (or from among all persons so notified) to award the proper number of prizes as set forth in these Official Rules. Inclusion in such drawing shall be each entrant's sole and exclusive remedy under such circumstances. No more than the number of prizes stated in these Official Rules will be awarded.

GENERAL: By entering this Sweepstakes, entrants and Prize Winners, unless prohibited by law: (1) agree to be bound by these Official Rules; (2) agree to release Sponsor, Technology Provider, Promoter, and the Related Entities from any and all liability for any loss, harm, damages, costs or expenses, including without limitation property damages, personal injury and/or death arising out of participating in this Sweepstakes, or the acceptance, possession, use or misuse of any prize and claims based on publicity rights, defamation or invasion of privacy and merchandise delivery; and (3) consent to the use of their names, voices, pictures, and likenesses for advertising and promotional purposes in any medium throughout the world in perpetuity without additional compensation unless prohibited by law, and (4) acknowledged that the stated parties have neither made nor are responsible or liable for any warranty, representation, or guarantee, express or implied, in fact or in law, relative to any Prize, including but not limited to its quality, mechanical condition, or fitness for a particular purpose. Sponsor may discontinue this Sweepstakes at any time. Sponsor may terminate any Sweepstakes or decide to modify it in any manner that it deems fair and equitable to participants if it becomes aware of any occurrence that would materially affect the Sweepstakes' security and fairness. Sponsor may prohibit individuals from participating in Sweepstakes and disqualify entries if they (1) attempt to enter the Sweepstakes through any means other than as described in these Official Rules, (2) attempt to disrupt the Sweepstakes or circumvent the terms and conditions of these Official Rules in any way or (3) repeatedly show a disregard for the Sweepstakes Official Rules or act (a) in an unsportsmanlike manner, or (b) with an intent to annoy, abuse, threaten or harass any other entrant or Sponsor. Sponsor's decisions with respect to the Sweepstakes are final. In the event the Sponsor, Promoter or Related Entities are prevented from continuing with this Sweepstakes or the integrity and/or feasibility of the Sweepstakes is undermined by any event including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute, or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state, provincial or local government law, order of regulation, order of any court or jurisdiction, or other cause not reasonably within the Sponsor's, Promoter's or Related Entities' control (each a "Force Majeure" event) the Sponsor, Promoter and Related Entities shall have the right, in their sole discretion, to abbreviate, modify, suspend, cancel or terminate the Sweepstakes without notice or further obligation. If the Sponsor, Promoter or Related Entities, in their discretion, elect to abbreviate, cancel or terminate the Sweepstakes as a result of a Force Majeure event, the Sponsor, Promoter and Related Entities reserve the right, but shall have no obligation, to award the prize from among all valid and eligible entries received up to the time of such Force Majeure event.

INTERNET If for any reason this Sweepstakes is not capable of running as planned due to an infection by a computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Sweepstakes, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Sweepstakes, at which time if the Sweepstakes is terminated, Sponsor will conduct a random drawing from among all eligible entries received at the time of the Sweepstakes termination. The Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. The Sponsor is not responsible for any problems or technical malfunctions of any telephone network or telephone lines, computer on-line systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by the Sponsor due to technical problems, human error or traffic congestion on the Internet or at any Web site, or any combination thereof, including any injury or damage to participant's or any other person's computer relating to or resulting from participating in this Sweepstakes or downloading any materials in this Sweepstakes.

SPONSOR IS NOT RESPONSIBLE FOR INCOMPATIBILITY OF ENTRANT'S HARDWARE, SOFTWARE OR BROWSER TECHNOLOGY WITH SPONSOR'S HARDWARE, SOFTWARE OR BROWSER TECHNOLOGY. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHERREMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW.

USE OF INFORMATION: The information that you provide in connection with the Sweepstakes may be used for Sponsor's internal purposes and to send you information about Sponsor's products and special promotions but will not be provided to third parties other than Promoter, except as necessary for the administration of the Sweepstakes or as required by law or legal process. Entry constitutes permission to post winner's name on Website and to use winner's name, hometown and/or likeness for purposes of advertising and promotion without further compensation unless prohibited by law.

WINNERS LIST: For a list of Winners, available after 10/31/11, send a stamped, self-addressed envelope to: Upromise 10th Anniversary Sweepstakes Winners, c/o Centra Marketing & Communications, 1400 Old Country Road, Suite 420, Westbury, NY 11590 by 5/31/12.

OFFICIAL RULES: For a printed copy of the Official Rules, send a stamped, self-addressed envelope (VT residents need not affix return postage) to: Upromise 10th Anniversary Sweepstakes Rules, c/o Centra Marketing & Communications, 1400 Old Country Road, Suite 420, Westbury, NY 11590 by 5/31/12.

SPONSOR: Upromise, Inc. 95 Wells Avenue, Suite 160, Newton, MA 02459

© 2011 Upromise, Inc. All rights reserved.